How to become a UGC content creator in Spain and start getting paid
UGC has become one of the most accessible ways to monetise your creativity: you don't need thousands of followers or to be an influencer, just the ability to film authentic videos that connect. This guide covers what you need, how to build your portfolio, how much you can charge, and where to find brands that pay.
What a UGC creator does (and doesn't do)
A UGC creator films product videos in a natural style — as if recommending something to a friend — for brands to use in their ads and on social media. The key difference from an influencer: you don't need to publish to your own audience or have a large following. You get paid for the video, not for your reach. If you want to fully understand the concept, read what UGC is.
What you need to get started
- A phone with a decent camera. No need for professional gear; most UGC is shot on a smartphone.
- Good light. Natural light near a window or a cheap ring light make a real difference.
- Clean audio. Film somewhere without echo; an inexpensive lapel mic helps a lot.
- Basic editing skills. Apps like CapCut are more than enough to cut, add subtitles, and add pace.
- Confidence on camera. It's your biggest asset: authenticity is what makes UGC work.
How to build your portfolio
Brands want to see how you film before hiring you. If you don't have past work yet, create it yourself:
- Pick 3-4 products you already use and like.
- Film a video for each one in different formats: an unboxing, a testimonial, a "3 reasons why…", a POV.
- Nail the hook in the first 3 seconds: it's what decides whether the video works.
- Gather them in a folder or profile you can show.
With 4-5 varied pieces, you already have a portfolio you can apply with.
How much you can charge
In Spain, a UGC creator typically earns between €150 and €600 or more per video, depending on experience, length, and usage rights. As you prove your content converts, you can raise your rates. We break it down in how much a UGC creator charges. On platforms like SparkMatch, the creator keeps most of the budget per video, transparently from the start.
Where to find brands that pay
You can approach brands cold… or join a marketplace where brands are already posting campaigns and looking for creators. On a marketplace:
- You sign up and complete your profile with your niche, social accounts, and metrics.
- You apply to active campaigns that fit your style.
- You film, deliver, and get paid, all managed on the platform.
It's the fastest way to land your first paid work without chasing clients one by one.
Sign up as a creator for free
On SparkMatch you sign up for free, complete your profile, and start applying to campaigns from Spanish brands that fit your audience. You keep most of the amount per video, with no fees and no minimum commitment.
Frequently asked questions
Do I need a lot of followers?
No. UGC is paid per video, not per reach. What matters is quality and authenticity, not your follower count.
How much can I charge?
From around €150 to over €600 per video, depending on experience, length, and rights. On SparkMatch you keep most of the budget.
Do I need to be self-employed?
To invoice on a regular basis, you'll usually need to be registered. Check your specific tax situation before you start billing regularly.
Note: tax information is for guidance only and does not constitute advice. Consult a professional about your specific situation.